Best Practices:
-Regularly monitor the comments about your company, brand, and products.
-Respond to compliments and feedback in real time.
-Retweet and reply publicly to great tweets posted by your followers and customers.
Worst Practices:
- Exposing private business details on your public network
- Do not engage in twitter wars with other companies
- Exposing a flaws over a social media website is a big NO, NO.
https://business.twitter.com/en/basics/best-practices/
http://mashable.com/2012/01/23/social-media-workplace/
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