Ways Social Media Tools Can Enhance Your Organization
1. Social media platforms allow you to reach people from all country, and it can allow you to meet people in your town that you would not have normally met. This works for organizations by allowing them to reach to people in their specific geographic area that might be interested in the service or product they offer.
2. The tools also allow for organizations to inform their consumers of specials and deals they may be offering for special occasions. These tools also allow for organizations to promote their events.
3. Apps that these organizations create allow for their consumers and customers to be able to access their accounts on-the-go. This creates a new kind of accessibility to their social lives on the web.
One company that is using their social media platform well is Zappos. Their catchy saying, “Let’s be in a Like-Like relationship,” shows they treat their potential fans as equals, solidifying their relationships even more. One great strategy they’ve employed is to first ask for the Like and then ask their new fans to join their email list. Once you click their Like button, the custom tab changes and you then see the opportunity to sign up for their email list and interact with their products, as seen in the image below. By waiting until after the fan clicks the Like button, Zappos is proving they care about building relationships with their fans
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