- Don’t just participate solely in your own domains (Facebook Fan Page, Twitter conversations related to your brand, etc.). Participate where your presence is advantageous and mandatory.
- Determine the identity, character, and personality of the brand and match it to the persona of the individuals representing it online.
- Establish a point of contact who is ultimately responsible for identifying, trafficking, or responding to all things that can affect brand perception.
- Always know who we are trying to engage and respect their position with their audience or community.
http://mashable.com/2010/05/18/rules-social-media-engagment/
http://blog.ogilvypr.com/2012/01/the-updated-ogilvy-social-media-engagement-code/
http://socialmediatoday.com/laurelpapworth/277499/7-levels-social-media-engagement
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